WHAT IS A Website COOKIE POLICY?

A cookie policy is a guideline adopted by most of the website operators to inform its visitors about what kind of information does the website retain. This is mostly used for tracking the online behavior of the visitors once they start exploring the website.

ARE THERE ANY REGULATION?

There is a well designated  European Union  Cookies Directive that directs to set up laws requiring websites to obtain consent before they can store or fetch information on the visitor’s computer or any other device.

In the United States, it is required by law to have a Privacy Policy posted on the website that discloses the use of cookies.

WHAT ARE THE ‘MUST HAVES’ IN A COOKIE POLICY?

The website cookie policy should have:

  1. Detailed explanation of the type of cookies used
  2. Policy should be drafted in simple language for anyone to understand
  3. Clauses should be relevant and in sync with the local and international privacy laws

CONCLUSION

By and large, a cookie policy provides for the cookies used to manage the visitor’s data and how they can control it; a website can also inform its visitors about any other data tracking mechanism employed, like web beacons or pixel tags.

                                                           

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